Those are staggering numbers that present amazing but challenging opportunities for app developers, marketers, and owners.<\/p>\n\n\n\n
There\u2019s no doubt: getting your app noticed is tough especially when you consider that there are millions of apps that are competing for people\u2019s attention.<\/p>\n\n\n\n
So, here are the million-dollar questions for app developers:<\/p>\n\n\n\n
How do you stand out from the competition? How can you grab people\u2019s attention? Most importantly, how can you improve your app\u2019s popularity and conversion rate?<\/p>\n\n\n\n
The answer is App Store Optimization<\/a><\/strong> or in short, ASO.<\/p>\n\n\n\n But what is App Store Optimization and how does it work?<\/strong><\/p>\n\n\n\n Thankfully, that\u2019s exactly what we are going to discuss today.<\/p>\n\n\n\n If App Store Optimization<\/a> reminds you of Search Engine Optimization (SEO), then you already have a little idea of what ASO<\/a> is.<\/p>\n\n\n\n You see, SEO is the technique Internet marketers use to increase the visibility of their website in search engines. But in this case, ASO<\/a> is the technique app marketers use to increase the visibility of their app in the app store.<\/p>\n\n\n\n Put simply, App Store Optimization<\/a> or ASO<\/a> is the process of improving the discoverability and searchability of your app in order to increase the number of your app users and thereby, improving your revenue.<\/p>\n\n\n\n Here are five basic reasons you should use App Store Optimization (ASO):<\/p>\n\n\n\n As you can see, ASO has a positive compound effect on the overall operation of your app and business. Now, here\u2019s what you need to know: a lot of app developers don\u2019t even know about ASO, and some of those who know ASO don\u2019t even use it!<\/p>\n\n\n\n So, if you take advantage of ASO techniques, you instantly give your app an edge over other apps. ASO might be the secret weapon you have been waiting for!<\/p>\n\n\n\n To understand how App Search Optimization (ASO)<\/a> work, you need to know the following:<\/p>\n\n\n\n Once you read more about these aspects of ASO, you\u2019re on your way to improving your app\u2019s visibility. So, let\u2019s dig deeper.<\/p>\n\n\n\n There are two ultimate goals of ASO; improving app visibility and maximizing conversion rates<\/a>.<\/p>\n\n\n\n Improving app rankings and visibility<\/a><\/strong><\/p>\n\n\n\n No matter how good and impressive your app is, if no one knows that it exists, no one\u2019s going to use it. Sad, but true. That\u2019s just how things work in the world of app stores.<\/p>\n\n\n\n There are three basic ways for people to find your app.<\/p>\n\n\n\n First is by getting your app featured on the app stores\u2019 home pages. Being featured leads to a huge amount of traffic. The problem is that getting featured is difficult. Not just because the home page has limited space, but also it is the editorial team who gets to pick the apps.<\/p>\n\n\n\n The second method is by getting your app to the top charts of the most popular apps. Like getting featured on the home page, getting featured on the top charts would also lead to an immense amount of traffic. Problem is that you need a lot of revenues, downloads, and positive ratings to make it to the top charts.<\/p>\n\n\n\n Now, here\u2019s where ASO comes in. In the third method, you can increase your app\u2019s visibility through the use of search results. Among the three methods, it is the search result that you have the greatest control of.<\/p>\n\n\n\n With search results, you don\u2019t need the help of the editorial team nor the popularity given to you by users. What you need is just a basic knowledge of the app store algorithms.<\/p>\n\n\n\n Maximizing conversion rates<\/strong><\/p>\n\n\n\n Getting traffic is not enough. No matter how many people visit your app page, if they don\u2019t download your app, it would be useless. Thankfully, ASO can also help you in this aspect of your app success.<\/p>\n\n\n\n Part of ASO is the optimization of the details and information you have on your app page. Through ASO, you\u2019ll find the different techniques on how to write convincing app descriptions, composing impressive app preview videos, designing beautiful screenshots and icons.<\/p>\n\n\n\n With ASO, the components of your app page would not only look impressive but also convincing. Your app page would look so impressive, that they will download and use your app.<\/p>\n\n\n\n To successfully perform ASO, you need to know its components which include:<\/p>\n\n\n\n On-metadata factors<\/strong><\/p>\n\n\n\n On-metadata factors are the elements in your app page that you can modify — those things that are within your control. These include:<\/p>\n\n\n\n By modifying and improving these on-metadata factors, you can improve your searchability.<\/p>\n\n\n\n Off-metadata factors<\/strong><\/p>\n\n\n\n Basically, off-metadata factors are the elements that you can\u2019t control. In the App Store, you can\u2019t control the number of downloads, ratings, reviews, and to some extent, user engagement.<\/p>\n\n\n\n Understanding both on-metadata factors and off-metadata factors would help you identify what you can and can\u2019t control to effectively improve your ASO strategies.<\/p>\n\n\n\n It\u2019s not enough to know about ASO, but you must also know how <\/em>to do ASO. Here are the best strategies of ASO<\/a> you should know.<\/p>\n\n\n\n Use the right title<\/strong><\/p>\n\n\n\n While it is nice to be creative and fancy with your titles, most often than not, it will only hurt your app\u2019s discoverability. Your title should be descriptive, short, relevant, and memorable at the same time.<\/p>\n\n\n\n Coming up with the right title can be tricky, but if done right, it gives you tremendous results.<\/p>\n\n\n\n Use keywords<\/strong><\/p>\n\n\n\n Keywords play a vital role in ASO. Keywords are the words used by people when searching for something in the app store. So, if people are looking for calendars, they may use keywords such as \u201ccalendars,\u201d \u201cbest calendars,\u201d \u201ccalendar planner,\u201d \u201ccalendar with a reminder,\u201d and so on.<\/p>\n\n\n\n At this point, you need to know the right keywords and you can know them best by doing keyword research<\/a>. There is no shortage of app keyword research tools on the web now. So, be sure to explore what tools best fit your needs, preference, and budget. By using the right keyword tools, you will acquire the right keywords for your app.<\/p>\n\n\n\n Keywords should be included in your app title. They should also be included in your description for about five times.<\/p>\n\n\n\nWhat is App Store Optimization (ASO)?<\/h2>\n\n\n\n
Why you should use App Store Optimization<\/h2>\n\n\n\n
How does ASO work?<\/h2>\n\n\n\n
Goals of ASO<\/h2>\n\n\n\n
Components of ASO<\/h2>\n\n\n\n
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<\/figure>\n\n\n\nStrategies of ASO<\/h2>\n\n\n\n
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