This figure doesn\u2019t include the profit businesses indirectly get from apps. If it is, then that number is no doubt much, much higher.<\/p>\n\n\n\n
No doubt: mobile apps are a huge business — so big that a lot of companies from various industries are turning to apps right now to expand their reach and generate more income.<\/p>\n\n\n\n
With an estimated 2.8 billion people<\/a> around the globe who are using smartphones<\/strong>, it is not difficult to see that the app business is expected to continue its massive growth in the following years.<\/p>\n\n\n\n Right now, there\u2019s a reason why you are here reading this article. You are probably thinking of using apps to promote your company, sell your services or products, or simply make apps as your main business.<\/p>\n\n\n\n Whatever your reason might be, you must be familiar with the main marketing strategy used in the app industry.<\/p>\n\n\n\n This is what most people call the App Store Optimization<\/strong>.<\/p>\n\n\n\n App Store Optimization tips<\/a> are something you can never ignore if you are planning to make your app a great success.<\/p>\n\n\n\n That\u2019s why, if you want people to be raving about your app, downloading and using it non-stop, then you got to learn what App Store Optimization has to offer.<\/p>\n\n\n\n This post aims to satisfactorily answer the following questions:<\/p>\n\n\n\n If you are ready to discover what it takes to successfully launch, run, and manage your app, you got to continue reading this post.<\/p>\n\n\n\n In simplest terms, App Store Optimization (ASO)<\/a> refers to the steps, strategies, and processes of designing mobile apps to increase its visibility and discoverability.<\/p>\n\n\n\n Here are the five main goals of App Store Optimization:<\/p>\n\n\n\n These goals would further be discussed below and presented as benefits of ASO.<\/p>\n\n\n\n Some may think that ASO is the same as SEO or search engine optimization. Some even think that ASO is considered an app SEO. Nevertheless, the two terms are different.<\/p>\n\n\n\n The main difference between ASO and SEO<\/strong> is that ASO is focused on apps while SEO is on web pages<\/strong>. <\/p>\n\n\n\n However, both are used to increase searchability and visibility of the things they are promoting. Moreover, ASO uses Apple App Store and Google Play as its search engine while SEO uses Google, Bing, Yahoo, and other similar websites.<\/p>\n\n\n\n The main reason you need to use ASO is to ensure the success of your app. In fact, no mobile app today could ever achieve success without performing some kind of ASO strategies<\/a>.<\/p>\n\n\n\n To give you an overview of what ASO can do for your app, here are some benefits that you need to know.<\/p>\n\n\n\n Consider this: <\/p>\n\n\n\n There are more than 3.5 million apps in existence in Google Play Store while there are more than 2.6 million apps in Apple App Store.<\/p>\n\n\n\n With so many mobile apps out there, how can you be so sure that people would find yours? <\/p>\n\n\n\n The answer is through App Store Optimization. By using ASO techniques, you will dramatically improve the searchability and visibility of your app.<\/p>\n\n\n\n Increased visibility leads to a myriad of business opportunities for your app that include the benefits mentioned below.<\/p>\n\n\n\n Increased visibility leads to increased traffic on your main app store page. When people are now on your page, you get more opportunities to sell and promote your mobile app.<\/p>\n\n\n\n People are now seeing your app and visiting your app store page. This increases your chance of having more users downloading your app.<\/p>\n\n\n\n It is worth noting that people who found your app through unpaid searches tend to be more relevant and high-quality. This means that they have more chances that they will not simply download your app, but also spend money on it.<\/p>\n\n\n\n The best thing about ASO<\/a> is it gives you organic traffic and downloads. Organic traffic refers to natural and unpaid search results<\/strong>.\u00a0<\/p>\n\n\n\n With ASO, you don\u2019t need to pay advertisers to promote your website. You also don\u2019t need to rely on app store editors to select and feature your app.<\/p>\n\n\n\n The good news is that organic searches lead to higher and sustained traffic volume. Once your app hits the first page of search results, you get more people seeing your app and it is all completely free!<\/p>\n\n\n\n So, what will happen if you have increased traffic and downloads and more people using your app? <\/p>\n\n\n\n Inevitably, you will have increased revenue. <\/p>\n\n\n\n Not only that, but you can use your app to promote other services and products that you may have. <\/p>\n\n\n\n As you can see, ASO will not only improve your app\u2019s ranking but also your revenue and profit in the grand scheme of your business.<\/p>\n\n\n\n To completely understand what App Search Optimization<\/strong> is, you need to first understand what app stores are and how they work.<\/p>\n\n\n\n There are two major app stores today. <\/p>\n\n\n\n These are the Apple App Store<\/em> for iOS users and Google Play Store <\/em>for Android users<\/strong>.<\/p>\n\n\n\n Let\u2019s take a deeper look at each of them.<\/p>\n\n\n\n Generally speaking, it takes a longer time to publish an app on the Apple Store compared to Google Store. If you have a target day and time for your app launch, be sure to at least have three days of allowance.<\/p>\n\n\n\n Keywords are highly important in Apple Store and Google Store. However, each app store evaluates keywords using different parameters.<\/p>\n\n\n\n Understandably, Google Play Store uses almost the same indexing process as the Google search engine<\/strong>. So, this is an advantage for people who already know SEO techniques<\/strong>. With this in mind, you\u2019ll want all your textual elements to conform to Google\u2019s standards.<\/p>\n\n\n\n On the other hand, Apple Store optimization provides a specific field or option where you can specify all your relevant keywords. Apple Store would then just primarily focus on the keywords you have provided rather than the words you use in various areas of your app store.<\/p>\n\n\n\n Both Google Play and Apple App Store don\u2019t tell you exactly what affects their app ranking. They use complicated algorithms to give you search results. <\/p>\n\n\n\n Nevertheless, through experience and research, the following are believed to be the ranking factors app stores consider:<\/p>\n\n\n\n Here\u2019s a quick look at the Apple App Store listing elements and where you can typically find them on your mobile screen:<\/p>\n\n\n\n On other hand, this is how the listing elements on Google Play Store looks like:<\/p>\n\n\n\n If you want to efficiently perform ASO, you need to take note of these ranking factors and carefully consider them as this will affect how your app will appear on app stores. <\/p>\n\n\n\n Ranking factors can also be divided into two: on-metadata factors and off-metadata factors.<\/p>\n\n\n\n Basically, the difference between the two is the level of control. <\/p>\n\n\n\n On-metadata factors include elements that you can change, modify, and control. Examples of these would be your app title, descriptions, updates, and keywords. <\/p>\n\n\n\n The off-metadata factors are those that you don\u2019t have control of. These include ratings, downloads, reviews, and user engagement, to name a few.<\/p>\n\n\n\n Now, you know what App Store Optimization<\/a> is and why it is important for your app success.\u00a0<\/p>\n\n\n\n The next question now is, \u201cHow?\u201d<\/p>\n\n\n\n How are you going to not just do ASO, but to do it successfully? Here\u2019s how. Let us share with you the best ASO practices<\/a> you should never ignore if you want to improve your app ranking.<\/p>\n\n\n\n If you want to lay a solid foundation for your app success, you should know your audience very well. <\/p>\n\n\n\n A lot of app developers today tend to work from inside to outside — meaning, they first look at what they are interested in before they check what their target audience likes.<\/p>\n\n\n\n As an analogy, when you go fishing, you don\u2019t use ice cream as your bait simply because that is your favorite food. You would first consider what the fish like and that would be the worm.<\/p>\n\n\n\n In the same manner, you got to know what your audience needs. Know what problems they want to solve. Check what their deepest desires are. Identify the one thing they are willing to pay for.<\/p>\n\n\n\n Here are some of the questions you may ask to know your audience better:<\/p>\n\n\n\n Once you know the answers to these questions, you will have a better idea of what app you are going to develop. <\/p>\n\n\n\n It would be easier for you to promote your app because you know there\u2019s a demand for it. This makes ASO a lot easier as well because it has already positioned your app for better visibility because there is an established audience waiting to use and download it.<\/p>\n\n\n\n Now, here\u2019s where things get technical. This is among the crucial elements of effective App Search Optimization. So, you need to carefully pay attention to what you are about to read.<\/p>\n\n\n\n Keywords the words or phrases that people use when searching for something on the Internet. In relation to ASO, keywords are the words used to look for specific apps in the Google Play Store and Apple App Store.<\/p>\n\n\n\n Here\u2019s what you need to take note of: <\/p>\n\n\n\n 70%<\/a> of app store users utilize the search functionality to find their needed apps! <\/p>\n\n\n\n What\u2019s more, 65%<\/a> of downloads made in app stores are a direct result of app searches.<\/p>\n\n\n\n No doubt: if you want people to discover your app, you get to be on the first page of app search results.<\/p>\n\n\n\n This is where the importance of keywords comes in. If you have the right keywords infused on your app store page, there\u2019s a good possibility that your app would appear on searches. If not, then your app would drown down to obscurity.<\/p>\n\n\n\n Here\u2019s the challenging part: how do you find the right keywords?<\/p>\n\n\n\n The last thing you want to do is guess the keywords your target audience is using. You don\u2019t want to aimlessly punch the air and hope for the best. You got to perform data-driven keyword research.<\/p>\n\n\n\n Thankfully, there\u2019s no shortage of keyword research and app store optimization tools<\/a> available today. <\/p>\n\n\n\n While it is true that you can do keyword research for free, be ready to set aside a budget for this if you are serious about keyword research. It\u2019s a good investment considering that you can never create a viable ASO or app store optimization strategy without the right keywords.<\/p>\n\n\n\n Here are some of the best keyword research tools that you might want to check out, you can also check our post Best Free & Paid App Store Optimization Tools – 2020<\/a>:<\/p>\n\n\n\n Here\u2019s a pro tip that could come in handy. If you are launching a new app, chances are, you already have competitors who are well ahead of you. <\/p>\n\n\n\n So, how do you beat them? <\/p>\n\n\n\n Choose keywords that are highly popular but have a low usage rate. This can be tricky, but if you get it right, you\u2019ll instantly get results even during the first weeks of your app launch.<\/p>\n\n\n\n Once you have a list of keywords, the next thing you need to figure out is where to place them.<\/p>\n\n\n\n Do you know that using the right keywords<\/strong> in your app name can increase your ranking by 10.3%<\/strong>? That\u2019s according to research done by MobileDevHQ<\/a>. <\/p>\n\n\n\n So, you definitely want to add keywords in your app name.<\/p>\n\n\n\n However, you need to remember that your app name is like your brand. You want to add keywords in your app name but at the same time, make your app name sound and look professional.<\/p>\n\n\n\n So, what should you do? Balance is the key here.<\/p>\n\n\n\n That\u2019s why, most popular apps today don\u2019t simply use the name of their app, but they also include a description in the name itself.<\/p>\n\n\n\n Google Play Store and Apple App Store differ in their way of handling and indexing keywords. So, it\u2019s best to discuss these two separately.<\/p>\n\n\n\n Google Play Store is owned by Google and so, it\u2019s not a great wonder that they would also use the same algorithm in ranking apps.<\/p>\n\n\n\n In Google Play Store, keywords should be added in the App name.<\/p>\n\n\n\n Here\u2019s an example:<\/p>\n\n\n\n If ZOOM has been a new app, you won\u2019t easily know what this app is for. However, they used the keyword \u201cCloud Meetings\u201d as part of their app name. That makes it easier for people to recognize ZOOM\u2019s main function.<\/p>\n\n\n\n Here\u2019s another one:<\/p>\n\n\n\n Messenger knew very well that for it to rank higher, it needed to add keywords such as \u201ctext,\u201d \u2018video chat\u201d, and \u201cfree\u201d keywords.<\/p>\n\n\n\n Here\u2019s a third example:<\/p>\n\n\n\n Canva is already a good name for a photo editing software as it reminds people about canvas where artists paint their masterpiece. However, Canva didn\u2019t stop there. They still included keywords \u201cgraphic design,\u201d \u201cvideo collage,\u201d and \u201clogo maker,\u201d which are common popular keywords.<\/p>\n\n\n\n You get the point. <\/p>\n\n\n\n Add keywords to your title and you should already have given your app a competitive edge over other apps that don\u2019t use this technique.<\/p>\n\n\n\n While there are some who argue that the Apple App Store does not consider keywords on the app name, others would think otherwise. In spite of these conflicting views, Apple won\u2019t officially tell whether or not they consider keywords from the app name when ranking apps.<\/p>\n\n\n\n For this reason, to be on the safe side, it won\u2019t hurt to include keywords on your app name. This has also been a practice by some of the most successful and popular apps in the Apple App Store.<\/p>\n\n\n\n Here are some examples:<\/p>\n\n\n\n YouTube, though already a popular website and app, they still included the keywords \u201cwatch,\u201d \u201clisten, \u201cstream.\u201d<\/p>\n\n\n\n Amazon also included \u201cshopping made easy\u201d as part of their app name.<\/p>\n\n\n\n Afterlight is among the top paid iPhone apps. It didn\u2019t simply call itself as Afterlight in its app name, but it also includes the keyword \u201cPhoto Editor.\u201d<\/p>\n\n\n\n It is true though that some other popular apps don\u2019t have keywords on their app name. However, if you want to compete with the established apps in the Apple App Store, you can\u2019t afford not to get included in a search result simply because you didn\u2019t add a keyword in your app name.<\/p>\n\n\n\n Obviously, your app would be known by its name and it is one of the first things that people will be seeing when they do a search on the app store. <\/p>\n\n\n\n The importance of choosing the right app name can never be overemphasized.<\/p>\n\n\n\n Aside from adding the right keywords to your app name, you also need to have the following elements:<\/p>\n\n\n\n Remember, you can use up to 50 characters in your app title on Google Play and 30 characters long for the Apple App Store.<\/p>\n\n\n\n One of the best places to add your keywords would be on your app description. Here\u2019s how Google Play Store and Apple App Store check keywords on app description.<\/p>\n\n\n\n Your Google App Store comes with a short description field and a long description field. Each of these fields allows you to use up to 80 characters and 4,000 characters respectively. <\/p>\n\n\n\n Please note that the short description appears on mobile devices. You can then click on it to expand the short description and read the whole long description. <\/p>\n\n\n\n If you\u2019re viewing Google Play Store on your computer, you automatically see the long description.<\/p>\n\n\n\n Add up to 5 of your keywords in these description fields to further improve your app ranking. <\/p>\n\n\n\n iOS has a description field as well. However, the Apple App Store does not consider keywords in this field. <\/p>\n\n\n\n So, on iOS, your main goal is to write compelling app descriptions without bothering too much about stuffing keywords. If you create an effective app description, it will have a huge impact on your conversion rate, which of course has a positive effect on your app ranking.<\/p>\n\n\n\n Your app description gives you the opportunity to showcase what your app is all about. It allows you to discuss what it can do for your users. This is the perfect time for you to convince your app store visitors to download your app and eventually turn them into loyal users.<\/p>\n\n\n\n Thus, make sure you devote enough time, energy, and resources to compose a high-quality and engaging app description. At the end of the day, your description is not just written for the app store algorithm, but primarily for your real human beings.<\/p>\n\n\n\n Here are some examples of impressive app description from the popular game, Clash of Clans:<\/p>\n\n\n\n This one\u2019s from Facebook:<\/p>\n\n\n\n As you can see, these app descriptions are easy to read and understand, informative, scannable, and persuasive. If you are still in the process of writing your app description, read some examples in the app store to get inspiration and ideas.<\/p>\n<\/div><\/div>\n\n\n\n It was only during the rollout of iOS 11 that the app subtitle was also introduced. This gives you another opportunity to improve your app\u2019s ranking through ASO.<\/p>\n\n\n\n The subtitle appears under the name of your app and is limited to only 30 characters. So, be sure to wisely add your keywords in this field. At the same time, be descriptive enough for people to know what your app is all about. Remember, repeating keywords is not needed.<\/p>\n\n\n\n The Apple App Store treats keywords differently. Instead of checking all textual elements in your app store page, it focuses on the keywords you provided in the keyword field.<\/p>\n\n\n\n This is your golden opportunity to rank better in your chosen keywords. So, be sure you make the most out of the keyword field.<\/p>\n\n\n\n Here are some tips you need to remember:<\/p>\n\n\n\n One of the ways app stores systematically organize the apps on their platform is through the use of categories. Categories include business, books, dating, events, finance, productivity, health & Fitness, lifestyle, photo and video, shopping, and a lot more.<\/p>\n\n\n\n Be sure to choose the right category. If you are not sure, take the time to explore the most relevant category for your app. When you hit the right category, people who really need your app\u2019s functionality can find your app more easily, thereby improving your conversion rate.<\/p>\n\n\n\n Words are great, but images are better. If you are going to convince people to download and use your app, you need to give them a glimpse of what your app is all about.<\/p>\n\n\n\n This is where the importance of app icons comes in.<\/p>\n\n\n\n When people search for an app, your app icon is one of the things they will see. Thus, you need to have an app icon that has the following attributes:<\/p>\n\n\n\n Here are some examples of great app icons. Observe how they exhibit the vital attributes you just read above.<\/p>\n\n\n\n Selecting the right app icon for you can be complicated at times. Hence, you need to make sure that your app icon really works. <\/p>\n\n\n\n But how would you know? <\/p>\n\n\n\n Use A\/B testing. <\/p>\n\n\n\n You have the option to create various icon variations and designs. You can then test each of them and see which get the most clicks and engagements.<\/p>\n\n\n\n Part of App Search Optimization is the conversion of your app page visitors. Remember, it is not only traffic that you are after in ASO, but also to convince people in downloading your app.<\/p>\n\n\n\n People are visual creatures. <\/p>\n\n\n\n According to research, around 50% of app users base their decision on what they see on your app store page. Thus, you need to grab your audience\u2019s attention in the first few seconds from the time they landed on your page.<\/p>\n\n\n\n Choose the right screenshots and place your best shots in the first and second featured slots. Not all are going to swipe through your slideshow. So, make sure the first two screenshots immediately grab attention.<\/p>\n\n\n\n Great screenshots have the following attributes:<\/p>\n\n\n\n Here\u2019s a good example of high-quality screenshots from Google Play Store.<\/p>\n\n\n\n There are a few technicalities you should remember when using screenshots for Google Play Store optimization. Use dimensions between 320px to 3840 px. Photos should be in JPEG or PNG format. <\/p>\n\n\n\n Here\u2019s a good example of screenshots from Apple App Store:<\/p>\n\n\n\n For Apple App Store, you can only add 10 images to serve as your screenshots. However, there might be some complicated specifications when it comes to the quality and size of your images.<\/p>\n\n\n\n So you, app publishers have to go through the tedious work of adding screenshots of different sizes for different iPhone models. For example, screenshot size is different for a 6.5-inch device compared to a 5.5 inch device.<\/p>\n\n\n\n Here\u2019s a table to help you get a general idea of the device size and their corresponding screenshot size and requirements.<\/p>\n\n\n\n To see the full table of device and screenshot sizes, please check this Apple guide<\/a>.<\/p>\n\n\n\n If screenshots are great in telling a story, how much more would videos be able to promote your app?<\/p>\n\n\n\n Videos work like charms. In fact, apps with featured videos get more downloads compared to apps that don\u2019t have.<\/p>\n\n\n\n Google Play Store and Apple App Store have different ways of using videos. So, let\u2019s discuss them separately.<\/p>\n\n\n\n As a product of Google, you can expect that your videos on Google Play Store can be played from YouTube. <\/p>\n\n\n\n The promo video is a great way for you to showcase the features, look and feel, and capabilities of your app. A promo video is especially helpful if you\u2019re endorsing a mobile game.<\/p>\n\n\n\n Adding a promo video to your Google Play Store page is quite easy. All you need to do is add the YouTube URL of your app in the \u201cPromo video\u201d field. Save your setting and that\u2019s it. You\u2019ll have your promo video live on your page.<\/p>\n\n\n\n Here are some tips to remember:<\/p>\n\n\n\n The best thing about adding videos is that views are counted in your YouTube channel. The more views you get, the higher your ranking would increase on YouTube, which in turn would add more traffic to your app store page.<\/p>\n\n\n\n On Apple App Store, promo videos are called app previews and you can add up to three of them. Having multiple app previews is helpful when you are trying to promote your app for various languages.<\/p>\n\n\n\n Please note that your app preview can only be 30 seconds long. Like the promo videos, app preview should focus on the core content, features, and experience of your app.<\/p>\n\n\n\n The app preview on Apple App Store automatically plays. Thus, it is a must that you get your primary points all laid out in the first few seconds of your video.<\/p>\n\n\n\n Uploading your app preview on your Apple App Store page is simple. Before anything else, your app status should be editable. If not, you won\u2019t be able to add an app preview.<\/p>\n\n\n\n If you got all things ready, you can simply go to iTunes Connect, select the language and platform version. From there, you can simply drag and drop your app previews.<\/p>\n\n\n\n Uploading videos to your Apple App Store might get a little complicated when it comes to some technical requirements. Therefore, you need to read the following before uploading:<\/p>\n\n\n\n Both the Apple App Store and Google App Store put a lot of importance on what users are saying about a particular app. ASO requires you to give importance to your reviews and ratings.<\/p>\n\n\n\n Unquestionably, the higher ratings and the more positive your reviews are, the more people would be convinced to use your app. Not only that, but app stores would even rank your app better.<\/p>\n\n\n\n Positive reviews are no doubt exhilarating to receive as it tells you that you\u2019re doing something right with your app. <\/p>\n\n\n\n However, don\u2019t detest negative reviews completely. Though negative feedback and criticisms can hurt, they are great tools for you to further improve your app by listening to your users. <\/p>\n\n\n\n![\"person](\"https:\/\/metrikal.io\/blog\/wp-content\/uploads\/2020\/07\/person-holding-a-smartphone-1024x576.jpg\")
<\/figure>\n\n\n\nWhat is App Store Optimization?<\/strong><\/h2>\n\n\n\n
Goals of App Store Optimization<\/strong><\/h2>\n\n\n\n
Difference between ASO and SEO<\/strong><\/h2>\n\n\n\n
Why use App Store Optimization?<\/strong><\/h2>\n\n\n\n
1. Increased visibility<\/h3>\n\n\n\n
2. Increased traffic to the app store page<\/h3>\n\n\n\n
3. Improved volume of organic downloads<\/h3>\n\n\n\n
4. Reduced user acquisition costs<\/h3>\n\n\n\n
5. Increased revenue<\/h3>\n\n\n\n
What are app stores?<\/strong><\/h2>\n\n\n\n
Publishing<\/h3>\n\n\n\n
Keywords<\/h3>\n\n\n\n
Ranking Factors for app search optimization<\/h3>\n\n\n\n
How to Successfully Perform App Store Optimization<\/strong><\/h2>\n\n\n\n
a. Know your audience<\/strong><\/h2>\n\n\n\n
b. Choose the right keywords<\/strong><\/h2>\n\n\n\n
What are keywords?<\/strong><\/h3>\n\n\n\n
Finding the right keywords<\/strong><\/h3>\n\n\n\n
How to use keywords<\/strong> for app search optimization<\/h3>\n\n\n\n
App name<\/strong><\/h4>\n\n\n\n
Google Play Store<\/strong><\/h5>\n\n\n\n
Apple App Store<\/strong><\/h5>\n\n\n\n
More tips on choosing the right app name<\/strong><\/h5>\n\n\n\n
App description<\/strong><\/h4>\n\n\n\n
App Description for Google App Store<\/strong><\/h5>\n\n\n\n
App Description for Apple App Store<\/strong><\/h5>\n\n\n\n
More app description tips<\/strong><\/h5>\n\n\n\n
App subtitle (iOS)<\/strong><\/h4>\n\n\n\n
App Store keyword field (iOS)<\/strong><\/h4>\n\n\n\n
c. Choose the right category<\/strong><\/h2>\n\n\n\n
d. Get the right app icon<\/strong><\/h2>\n\n\n\n
e. Choose app screenshots<\/strong><\/h2>\n\n\n\n
f. Use high-quality videos<\/strong><\/h2>\n\n\n\n
Google Play Store<\/strong><\/h3>\n\n\n\n
Apple App Store<\/strong><\/h3>\n\n\n\n
g. Reviews and ratings<\/strong><\/h2>\n\n\n\n
![\"Difference](\"https:\/\/lh5.googleusercontent.com\/QXlarcKAa1jv8DQlzOVE_6pAVjemdA-4OyIXqUx-okumBWzjk1EMftPoq-wU_Klt_EIxByoknjNMxemkAPawK4EKS3E65I_-qT7qcblds6SDTOaR4A61zljHDsTUgLWjEoYGX48\")
![\"Apple](\"https:\/\/lh6.googleusercontent.com\/g6mZgvkjUIUta2c13ligx7-5RfgbnkaSyk_mMarhONH5BS6njEgzEzFwfqM5iGb1s4ix3BRagFI0X5u_Pc6vVextHI4GG5NAxA75cRMQ71AGO2-jEv_ncgeYYalbQw\")
![\"Google](\"https:\/\/lh3.googleusercontent.com\/YOeRlpGPNfkIgJtPFvm8aFY_FgDcVdb-AS34DD6rQNLUCSlajsbjkoqHpTXOjrx50wy7ysMNjOaIltxc5mQ1L7MqVycb_7BNuL0n1MlrNxOUrT6gC1rGP-UjOXew0w\")
![\"Zoom](\"https:\/\/lh4.googleusercontent.com\/N6WPUL3A6nwK7OruWZFW8qcv6pW4dAWeL05dcT1KZkjFk_9mH90_TlzsTzBLk6tbMGGtj0BA_hHdBUxNxPzQsOxE-4ukir6GTRBIBnZjrgsDvNF8Afm1-qR8VBeHIojZ9PN1aW8\")
![\"Messenger](\"https:\/\/lh3.googleusercontent.com\/xWZmlM-DjeC1nDCACyslGS0c2_RLn9vpMSQUHnReKysaS9sGnLLnudU-tMg9QV9oDV-xNwqu8WbCfcGdNTdhNeRVJnlN-rMC_SfqXat5CKWNq2lLlnLnCLStRQoTyUz7Nm50dR8\")
![\"Canva](\"https:\/\/lh5.googleusercontent.com\/B4ZQ0ZpTUNdZmj8NrN3KtoFLjvk9pqzfsiEarKBSZzqNLYHKAfZDh4ZufVIyH7rrMIRrw8PQSxiQm76KOPuF6ZKUq88suQdb62sql3E4K29tbHwpz8P0yAA-N1Adbaiv3hLEi6c\")
![\"YouTube](\"https:\/\/lh6.googleusercontent.com\/4SJKh5TU9h2LQx8xcBlJ9-c5ecHbgXLZbUI4AXEKga9G0hqhZd35NoyxEYfy_xrvOGtqTz65P5-SQMOidkUxqPXkx4FFNn9vsruc3AD5mbR_moSCBoZzYH0gWl9EkQ\")
![\"Amazon](\"https:\/\/lh4.googleusercontent.com\/mOv5Buh_FZxO3E3FHYAwBSQluDVv7WC_tU63yGpJKROdIAewd1HJvNj3vDMTfYRM4G7K1JhYojJmINp-Eu5nhO4dK9gBNSqJyC8rdYadTrXbCh01Xn6qU6J1stn7_A\")
![\"Afterlight](\"https:\/\/lh3.googleusercontent.com\/3Z6unAoQwk3wXchFLadcsm0Ly8QqTfA97fRyOEewkedU9pLpPdK4y81K_yCOsSgfPoWgXScgTarPIPTlY2vt9YP-ukx8SY2E0zuAFg1EeDurysMbTIU-5bpkyCsmQA\")
![\"Example](\"https:\/\/lh5.googleusercontent.com\/pFE9EiDLCDoayOiViXVlj0MQkfbr_26W-nwFdL5OigJMj5QJ5Xhq8M-mfi7aKefZCMv9Qdrk_tL5NipPYuMZ-CQaZJDMbN1NcwKiLD567sGMxcRNLwqbed7iWbyHHoFU_hXf3BA\")
![\"Example](\"https:\/\/lh6.googleusercontent.com\/edbQuMEw5-gpVEUmSUX8I-hxwbwr07-NXwnef-40EeA1hfHB2Womqp-mfLGPKvpKFLAYYNbkHcsgBBdXYuGXXS6wqTa5kmbSOWPXSQ_RCIeWks-6CP1NKD4l_pQHHBE3zWKwA90\")
![\"Gmail](\"https:\/\/lh5.googleusercontent.com\/V0iqPAS1hIzPP7w-GSET0hrMM6hqyUNpg_AVDvc0ZjYqi69MvbsK7ExtTKKHpi2vngtlGD8nQASmoM68LQd53xFTW-Spn8-5_SQzBCKiEB8WwS4SXIwxbQ8653EgPg\")
![\"Image](\"https:\/\/lh3.googleusercontent.com\/IjiRo3ywsV9zntblpZft14xawJNcg7oFmzNJhLwX-aGVCo27AVQvWQLsMsUrzk6MgESrf6Dos_KIZ4biOCAjypcPt63lswmeT_c-a4X9VebuIE9F1OqdzuWusLH3Ig\")
![\"Google](\"https:\/\/lh4.googleusercontent.com\/mACi9XTaMQ_cmUuJKyz1nD-dJkO2Dl55Blwf-lKE2gA4HFonCPEVb4rzy3KnL6ohontI6r24vPlPn8dl8o11bZGw16MtNj1cEQxDTlYA87skBGNPVknIo9I9XTCyS-aCk9iEyno\")
![\"Instagram](\"https:\/\/lh5.googleusercontent.com\/5ih9NzsnfDeM4q7D4OVM6n9kmmoZVRMaUoHsWAi5Cg_yhmUbFtYfkx03rRa2MhhQXv0xMsZ6nMdeGJkvgYQkw_-ZBtCDOz24NfTwUUy08xrPe9J8TsQZLT-M69aHCJssg5xCes0\")
![\"Inshot](\"https:\/\/lh3.googleusercontent.com\/okr4TS9uHxEzo4GTZnjqP6jc0M9Gdo0jVciesXDO_3tuADJ16j4bCUjLEW1VOlciaOa6lAaSia_NWITiS88ld7AHFZEmdC9Ao5tkhGcI69jTC8xpPx4mRhOjMkbE8SIHpyXz1K0\")
![\"Youcut](\"https:\/\/lh6.googleusercontent.com\/KN_S8yn3nfab7dh8MwnX6FpafMZvKU6DTljYW-RPbduBSRHAtxYH80uUWQhqPCWCgrRemw-4CkI_dixIA-J_pcmLW1ZAiuLWEn3mBAiF5i_8WDklQxdAESHO-VVMDBmm1qamggg\")
![\"A](\"https:\/\/lh4.googleusercontent.com\/4XQbIoJ_q-dKHbRHGSYPS6xRqzqXdJR5eqBuDuG42pvMdlMrTHA3DGkZEdReqBgywwIFJ87HzdPa9EGlvcR9Kqzl2Cjp-SZcfyRt3lin1Sd52qDKKFRih96FehvZo2msTE4fo-Q\")
![\"A](\"https:\/\/lh5.googleusercontent.com\/HVdXm2sp-AOP9fv_nyJ2dGnzo7XFLmaRM5XH814HPugIErrVwsF1GN3qpnbLQZniedDktBXBr1uQadKwc2liy8wAVjboS7FqwY9S0dONNeS3URBfVHU2-vYuBPv8Sg\")
![\"A](\"https:\/\/lh6.googleusercontent.com\/qOL94hVHEzXSjTGYkV972VUU60dIN1Yc8P8l9i-IMoM_VkhZx4wCvlf574yE46SDHTZueRpcB9b-6CFl_uMM4a-tusEAdHsgwuZumTf7xxbENegYIlxKWFo3jxAu6Q\")
![\"Comparison](\"https:\/\/lh5.googleusercontent.com\/zE-HIM6BpskQLr_892js9ARy_lThPY1vJTWi-6ukL12B4v1R0X08pAE2osF22nOnGZD8l2invDdDb1Qx8m4nOPkT01gPCQ6691qFHH_o-rEH7njCyilVo2FSNsrUGg\")
![\"An](\"https:\/\/lh4.googleusercontent.com\/P84X-TuS_ojp9Tkvi3lR7VcpdYI1h-Y-4aCVjYKohW7eQSTy4GIELqmUMU3_truSNpghBkWs0PREHFEVVB1Pjbeim5PgIKb-Hyt9MgwGeVvKYkvtRclvYkTljWxhlJM7RxtInjk\")
![\"An](\"https:\/\/lh4.googleusercontent.com\/d5WTJsYZyP2m4Y_ej-sm0QnR1N8_DPUgtvg4G2_i1031sCO_dL76qKOvxiJvgCgaZDZ67p5OJCuElAUb7gzmHI9TIXwUsIEpVhPB8TQwiWtuhL32vY-CLE6Roffg6Q\")
![\"An](\"https:\/\/lh4.googleusercontent.com\/-LbsRtpgVL1alK7W3XpIiwxoFCKZpXySej_VnL5b-SAcy1CtLUgV3nVUMm-LVP5ztLJlU9W9niJOLfkcvDsba596l5ZSGxR35vm59EJDs3lVr4VJpNelt_WZMoeXkedQ22Wmcg0\")
![\"An](\"https:\/\/lh3.googleusercontent.com\/6OVHHDJkC4vpJ4TmxqYwqZgBC8l3f34uvqUOLIv1bnGwg3K_0NsCbm1-52TyFHHvspvQIq--M6-bERkp5KQaNqCgXd8RS9PEsQ7kn_HN0GS5HlgbfJf7hlELi6_H1-xmjn7OIBE\")
![\"An](\"https:\/\/lh5.googleusercontent.com\/DeqWjOSFzQ938QRUIzFwT4LkqiWwgRMbNkW_KN722GHVktXRpmEPghNdJpyApnvS4RyDPf3FqQQjQ-PVXEqzwCKD1VT37tUjipuQFczS8x8onNd7LvBjDCZ4JTXHdiMonslT3cY\")
<\/figure><\/div>\n\n\n\n