{"id":401,"date":"2020-11-22T08:05:30","date_gmt":"2020-11-22T08:05:30","guid":{"rendered":"https:\/\/metrikal.io\/blog\/?p=401"},"modified":"2021-02-14T10:45:50","modified_gmt":"2021-02-14T10:45:50","slug":"new-apple-search-ads-bug-affects-creative-sets","status":"publish","type":"post","link":"https:\/\/metrikal.io\/blog\/new-apple-search-ads-bug-affects-creative-sets\/","title":{"rendered":"Update: New Apple Search Ads Bug Affects Creative Sets (Nov 2020)"},"content":{"rendered":"\n<p><a href=\"https:\/\/metrikal.io\/blog\/how-to-a-b-test-screenshots-on-ios-how-to-leverage-apple-search-ads-to-run-screenshot-a-b-tests\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing your App Store screenshots<\/a> is a vital strategy to ensure your images are optimized and configured to convert a lot of potential users. If you\u2019re on the App Store, the best way to A\/B test your screenshots would be to use the creative sets.<\/p>\n\n\n\n<p>The problem is that, at the time of this writing, there\u2019s a bug that\u2019s preventing you from accurately A\/B testing your creative sets in the App Store.<\/p>\n\n\n\n<h2>So, what really happens?&nbsp;<\/h2>\n\n\n\n<p>It seems that the&nbsp;<em>Apple Search Ads<\/em>&nbsp;is currently stricken by a bug. If you are going to&nbsp;<strong>A\/B test your creative sets right now, you will end up having the wrong data<\/strong>. Because of the bug, the&nbsp;<strong>new creative sets<\/strong>&nbsp;you create&nbsp;<strong>on the Apple Search Ads won\u2019t get any impression<em>s<\/em><\/strong>. Instead, what happens is that the impressions would be sent to the default (existing) creative set made by Apple.<\/p>\n\n\n\n<p>This is a huge problem if you\u2019re going to A\/B test your screenshots. The issue is even bigger now because some app developers&nbsp;<em>aren\u2019t aware of<\/em>&nbsp;the bug\u2019s existence. They might be setting up new creative sets for A\/B testing purposes but they won\u2019t be getting any impressions.<\/p>\n\n\n\n<h2>What this means for developers?<\/h2>\n\n\n\n<p>For now, A\/B testing your creative sets using the Apple Search Ads might not be a good idea. It\u2019s a big problem for many developers who are tight on their budget. We all know that Apple Search Ads allows you to do A\/B testing without shelling out a big chunk of money. This is not always possible if you\u2019re going to use third-party tools.<\/p>\n\n\n\n<p>Moreover, those developers who don\u2019t know about the bug might be in for a big surprise if they are relying on their A\/B test data. If you are still A\/B testing your screenshots with the presence of the bug, you\u2019ll only end up with inaccurate statistics.<\/p>\n\n\n\n<h2>When is this going to be fixed?<\/h2>\n\n\n\n<p>Apple confirmed that there\u2019s a <strong>bug currently affecting the A\/B testing capabilities of Apple Search Ads<\/strong>. According to reliable sources, they aim to resolve this problem by the end of November. But who knows when this problem would exactly be solved as it is a major glitch in the system. We\u2019ll see what will happen next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, learn about the Apple App Store bug that is distorting your creative sets data A\/B testing.<\/p>\n","protected":false},"author":4,"featured_media":633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Update: New Apple Search Ads Bug Affects Creative Sets (Nov 2020) | Metrikal.io<\/title>\r\n<meta name=\"description\" content=\"The Apple App Store is currently stricken by a bug. 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