Your App Store Optimization (ASO) KPIs on One Dashboard

Know exactly how your ASO efforts turn into results. Metrikal keeps track of all of your ASO optimizations and visualizes how much growth they drive. Track all your ASO KPIs in one place.
Mobile App Marketing Metrics on One Dashboard

Mobile app leaders grow with Metrikal


What Does Metrikal Do?

Unlock the mystery of your ASO performance

Unlock the mystery of your ASO performance

Metrikal is a one-stop-shop for app marketing reporting and analytics. Visualize and quantify the true impact of your ASO efforts in one place.

Consolidate ASO KPIs

Consolidate ASO KPIs

Metrikal connects and pulls data from the following data sources: App Store Connect, Apple Search Ads, Google Play Developer Console, and Mobile Action. We gather all the important KPIs you need on one app dashboard.

Connect the dots between ASO and Apple Search Ads

Connect the dots between ASO and Apple Search Ads

Metrikal visualizes and quantifies the relationship between App Store Optimization (ASO) and Apple Search Ads on a keyword-level. Know how your paid advertising impacts your organic rankings and installs and vice versa.

Improve ASO tracking

Improve ASO tracking

Don't lose track of ASO changes and campaigns when they go live, and miss the chance to understand how they impact KPIs and keyword rankings. Metrikal tracks changes and how they affect keyword rankings and installs.

How Does Metrikal Work?

  • Metrikal collects data from multiple sources

    Metrikal gathers data from App Store Connect, Google Play Developer Console, Apple Search Ads, and Mobile Action.

  • Metrikal visualizes the most important KPIs on charts and tables

    Choose from a variety of reporting options to view your KPIs and reveal app -marketing opportunities.

  • Metrikal quantifies the relationship between organic and paid UA

    Metrikal's shows organic and paid UA KPIs side by side. Our mobile app metrics dashboard quantifies how they impact each other.

  • Metrikal provides actionable insights

    Market your app with confidence. Our dashboard shows you what to do to impact ASO and increase the effectiveness of Apple Search Ads

  • Metrikal collects data from multiple sources

    Metrikal gathers data from App Store Connect, Google Play Developer Console, Apple Search Ads, and Mobile Action.

  • Metrikal collects data from multiple sources

    Metrikal gathers data from App Store Connect, Google Play Developer Console, Apple Search Ads, and Mobile Action.

  • Metrikal collects data from multiple sources

    Metrikal gathers data from App Store Connect, Google Play Developer Console, Apple Search Ads, and Mobile Action.

  • Metrikal provides actionable insights

    Market your app with confidence. Our dashboard shows you what to do to impact ASO and increase the effectiveness of Apple Search Ads

Who is Metrikal For?

UA managers
  • View all app marketing related KPIs in one place.
  • Monitor your app's install growth, rating velocity, average keyword rankings, store listing conversion rates, and Apple Search Ads spend on one dashboard.
ASO managers
  • Track many KPIs such as keyword rankings, ratings, and visit-to-install rate in one place.
  • Quantify and visualize the relationship between ASO and Apple Search Ads.
CEOs and marketing executives
  • Senior stakeholders want to know how their apps are performing but they don't like to disrupt the marketing team to get updates.
  • CEOs and marketing executives can access topline KPIs at a glance and keep valuable staff focused on their jobs.

What Makes Metrikal Different?

Its creators

ShyftUP, a mobile UA agency, built Metrikal for internal use with its clients. Other analytics products weren't capturing needed actionable data. Every data connection made, every data visualization shown, and every KPI reported on the Metrikal dashboard impacts growth.

Actionable data that impacts growth
It doesn't require coding or integrating an SDK

Start using Metrikal without coding or integrating an SDK. Share your App Store Connect, Google Play Developer Console, and Apple Search Ads logins and Metrikal will take care of the rest.

Approach organic and paid UA holistically

Metrikal is the only product on the market that quantifies the relationship between app store optimization and Apple Search Ads on a keyword level. Know the exact impact your advertising spend has on organic UA.

We know which KPIs to track

Bottomless seas of app data are confusing and waste time. What mobile app metrics drive growth? We did the painstaking research and testing and identified the critical paid and organic UA-related metrics for app growth.