Privacy Policy

The following Privacy Policy (the “Privacy Policy”) covers the information Metrikal, Inc. (“Metrikal” or “Company”) processes about visitors and users of the Metrikal website and the application (the “Platform”), which is owned and administered by Metrikal, a corporation incorporated in Delaware, USA (“Metrikal”).

Our Terms and Conditions, including their limitation and liability guarantees, apply to this Privacy Policy.

1. Personal Information

1.1. Metrikal collects and processes your IP address, browsing and click behavior and cookies if you are a visitor of the Platform. In case you use our demo, Metrikal also collects your email address.

1.2. When registering, Metrikal collects and processes your email address. If you are a user of our Platform, Metrikal collects and processes any information you provide when using our services as well as while communicating with us.

1.3. Metrikal ensures your privacy and protection of your personal information when you use our services by being connected to either of the following data sources:

  • App Store Connect
  • Google Play Developer Console
  • Apple Search Ads
  • Mobile Action

Your personal information and data gathered from the abovementioned data sources and other apps/platforms which could be deemed as data sources shall not be shared with any third party, unless specified otherwise in Article 3.1, or used for any purpose other than the purposes mentioned in this Privacy Policy and Terms and Conditions.

2.Processing Your Personal Information

2.1. Metrikal ensures to process limited aspects and amounts of your identifiable information (“Personal Information”). Your Personal information shall be processed under the following conditions:

a) providing the services requested by you or responding to your inquiries, on the Platform;

b) fulfilling our obligations under the agreement with you for providing the services mentioned in such agreement;

c) complying with legal obligations; and

d) for improving our services

e) for limited marketing purposes

Although you have no obligation to provide Personal Information to browse our Platform, creating an account and registration is essential and required in order to subscribe to our services.

2.2. Your consent shall be collected in accordance with the regulations in the event that your prior consent is required for processing.

2.3. Metrikal shall process your Personal Information as long as the it is deemed to be essential to communicate with you, to provide and improve our services, or to comply with legal and audit requirements.

3.Third Parties

3.1. Metrikal is entitled to share your Personal Information if required by law or a decision of a competent authority to comply with the legal obligations. We may also share your Personal Information in effort to protect Metrikal, our partners, associates, users, and others. Additionally, your Personal Information may be shared with certain third parties such as collaboration partners and IT- suppliers.

3.2. When using our services, you may be exposed to other websites which Metrikal does not own or operate. Metrikal shall not be held liable for the privacy practices of such third parties. Please make sure to review their own privacy policy.


4.1. You are obligated to provide an active email address and an active payment method to open an account. You may also be obligated to provide additional personal data, such as billing address (name, street address, city, state, country, and zip code), depending on your payment method of choice. This information will only be used to collect and process payments for you. Once your account has been created, this personal information can be adapted by you at any point in time, by accessing your account settings.


5.1. Cookies store information about Platform use and provide users with basic Platform functionality. This is including, but not limited to, allowing you to save your login information and account credentials to your browser of choice. Cookies used for our Platform are not related or tied to our Services in any form, and therefore cannot be tied to your Service activity.

5.2. If you do not give consent to our use of cookies, your user experience might be negatively affected since you might not be able to use all the features and functions of our Platform. You can withdraw you consent or block and/or erase cookies whenever you wish.

5.3. In the event that you have used the website of a third party which was contained on our Platform, we cannot guarantee you with the cookies and the Personal Information which such third parties may collect.

6.Security Measures

6.1. We use high-level security measures to encrypt and protect your personal information to prevent loss, theft, misuse, or unauthorized access. All Metrikal employees are kept informed on the best practices in security. Furthermore, we limit employee access to service administration panels to only those who require such access to perform their designated job functions.

6.2. We conceal all your information, and safeguard said information to our fullest potential. When appropriate, we encrypt your data and use access controls, passwords, and physical security measures to protect the collected data and prevent unauthorized access and disclosure.

7.Children’s Privacy

7.1. Our Platform and Services are only intended for users aged 13 or older. If you are a parent or guardian and you believe that your child has shared personal information with us, please contact us so that we may take an action by deleting your child’s information.

8.Rectification or Erasure of Your Personal Information

8.1. You are entitled to request access to and rectification or erasure of your personal data or restriction of processing concerning you and to object to processing as well as to data portability. Unless your request is deemed to be repetitive or unfounded, Metrikal shall not charge you with any fees. For such requests, please contact us [email protected]

9.No Liability

Although we take significant security measures, you understand that electronic communications may be accessed by unauthorized parties when communicated across the Internet, network communications facilities, or other electronic means. You agree that we are not responsible for any electronic communication and/or any of your data which may be lost, altered, intercepted or stored without authorization during the transmission of any data whatsoever across networks not owned and/or operated by Metrikal.

10.Changes to this Privacy Policy

10.1. Any amendment of this Privacy Policy shall be posted on our Platform. The amended version shall be deemed effective as of the day it is posted on our Platform.

Contact Details

If you have any questions or complaint regarding the privacy of your Personal Information, please contact:


Email: [email protected]